Blogging Helps SEO for Philly Companies
Why blogging is essential to get good SEO results
Understanding exactly what SEO is and what it can do for your website isn’t easy. The worse part is, just when we seem to be getting it, the rules change and we’re left wondering what happened, what we’re doing wrong and possibly what we might be doing right. Google changes their algorithms and policies on a regular basis so we constantly have to change with them. SEO Companies in Philadelphia keep up with the ever-changing rules because it’s their job to do so. If you are trying to do it yourself, you may want to reconsider.
One thing you are probably doing correctly is blogging. Your website doesn’t have a blog?
Oh boy. Here’s the deal: you need to blog.
There are a million reasons you should blog. You can build trust among your customers, position yourself as an expert and share news with your company’s followers. Aside from those wonderful things, you will also help boost your SEO rankings. However, this can only help you if you know how to use a blog to your advantage. If you don’t think you can tackle this, leave it to your SEO professional.
So what is blogging and what do you do with it?
Blogging is like an online diary or journal where you write informative content to share with your readers. It’s great to write about things you are interested in but make sure they pertain to your industry and your company. Blogging is a great tool for expression but it’s an even better tool for SEO purposes. If you add great content and keywords, among other things, to your articles, you can help boost your SEO rankings and more people will find you.
In a blog that helps SEO rankings, you have to make sure you write quality content that resonates with your readers and contributes something useful that they can understand. For example, if you own a company that makes bath and body products you want to write articles that pertain to the beauty industry. Maybe you sell soap. Tell your readers why your soap is the best. You may also want to write an article about how soap is good for you. This article may not directly pertain to your particular soap but it tells readers that soap is good for you and at the end of the article you can tell them why your soap is good for them. There are endless possibilities in blog writing but make sure they pertain to your business and industry.
When writing these articles you have to keep in mind that you need strong keywords so that it works well with your SEO efforts. Keywords are words people enter into a search engine to find what they are looking for. Someone looking for soap may type “handmade soap in Newtown” because they are looking in that particular area. Make sure your keywords are in the body of the article.
If you think blogging is something you don’t want to tackle alone, ask your SEO professional to do it for you. At We Rock SEO we have a devoted team that will write quality articles for you. We are a full-service SEO company in Philadelphia and we can help get your website ranking high on search engines.