Building a Relationship with your Clients
What about relationship marketing?
One of the new trends for digital marketing in 2017 is “relationship marketing.” Relationship Marketing is a term used to refer to building a relationship with your clients. In this day and age, it isn’t enough to try and gain clients and sales, it is important to keep and maintain those relationships. SEO companies in Philadelphia are realizing the importance that relationship marketing has on their client’s businesses and you should too.
For business owners, you should think about focusing on relationships. Relationships with potential customers and current clients. You should value these relationships just as you would any relationship you have in your personal and professional life. After all, these are the people that determine if your business is going to fail or succeed. Once you understand the importance of relationships with your clients, you’ll expand, improve and grow your business to new heights.
SEO marketing today is all about providing value. It is about how you are going to get your message across to be heard in a crowded online marketplace. When you take the time to establish relationships, you will be providing more value than you can imagine. Speaking directly to your customer and ensuring that each interaction is personalized will let them know what they can expect from your brand. This will lead you to long-term relationships with your clients and that is what will sustain your business.
How can you develop these relationships? It’s a lot easier than you think. With good customer service and communication skills, you can develop relationships with anyone who is looking for your product or service. When you are trying to make a sale and turn that prospect into a loyal customer, it’s all about customer service. If your customers aren’t having a good experience with your customer service skills than you have a very small chance of developing a long-lasting relationship. Through every interaction with your client, you have to show you care. You have to listen to them and keep the lines of communication open.
How can this be done online and how is SEO part of this? Simple. When your customer visits your website they expect to find what they are looking for. They want the experience to be good and interactive in a way that will either bring them back to your site for more or into your actual store for a more personal interaction. You need to be available to answer their questions whether your physical business is open or not. Your website is open 24/7 so if it is 3am and they want to know something, give them a place to ask. Your SEO professional can create areas on your site that allow the customer to either leave a message or find the answers they are looking for and lead it back to you to follow up on the next day.