How SEO Works

So how does this SEO thing work?

It’s really not an easy question to answer. Search Engine Optimization combines many concepts that when worked continuously over a period of time will hopefully result in better rankings and more substantially qualified traffic to your website.

After doing research, and using the tools from our SEO Toolbox, WebAuthorings will perform an Audit of your website. Often this audit is performed alongside of the use of these tools. The audit will include various SEO factors including but not limited to website and webpage load speed, URL structure, internal linking, title tags, Meta description tags, and content. We will also extend the audit to include influencing factors for not only rankings, but to include metrics that matter such as conversions and profits. Usually these factors include usability, design, and messaging.

We will also research the proper Keywords for your business. What is the importance of Keywords? Researching and identifying the right keywords for your business is usually the same formula regardless of the business. It helps to hone in and target what people will search for when looking for a business, product or service.

We use Google Analytics Analysis to review your website’s past performance and current performance to identify both positive and negative trends of your website. Using every tool at our disposal, WebAuthorings also uses Google Webmaster Tools. This may bring potential technical issues to light thus avoiding penalties that would adversely affect your website’s rankings.