Marketing Efforts with SEO Company in Philadelphia
Why a high-quality website is essential to your SEO efforts
A high-quality website is one that provides relevant, useful content and a good user experience. SEO companies in Philadelphia understand how important a high-quality website is in order for their marketing efforts to work effectively. Spending a lot of money on a site is not a guarantee, however, that it is a high-quality one. As long as enough time is invested into it and someone with the proper knowledge is doing it, high quality has many meanings.
The quality of your business’s website has a major effect on the success of your SEO efforts, so your aim is always to create a website that is of quality and rich in content. If this is done then ranking highly in the Google world becomes much easier. Google has updates in place that are aimed at reducing the rankings of low-quality sites. These updates are run on a monthly basis and even if a low-quality site scores high because of its backlinks and optimization, it will still be reduced.
Google looks at websites as a whole as well as a page-by-page level. If you have multiple low-quality pages and a good quality overall site, your whole site can still rank low. Having the proper, professionally developed website is important for more than just ranking perspectives. You need it to attract users and if they don’t like the look and feel of your site, they won’t have a good experience and therefore, will likely not go back.
A high-quality website can easily convert visitors into leads and the sales. A low-quality site won’t do this so easily. This makes economic sense to invest in improving the quality of your business’s site. Therefore, it is important to review each and every page of your site for quality. If some of the pages are questionable in their quality, then you either need to improve them or remove them.
If you aren’t sure how high quality your website is, there are a few ways to tell. If you created the site yourself through a DIY program, chances are the quality these online software programs provide aren’t going to garner high quality. You may want to reach out to a professional to review your site. Another way to decide if your website is of quality is by user experience. Ask customers or even friends to view your site and play around with it. Have them tell you what they see wrong or what they see is working.
If you still aren’t sure what to do, finding a web designer can help you figure out your next steps. Finding SEO companies in Philadelphia to help with your marketing efforts is another way to analyze your website. They can help you determine if your marketing strategy is even going to work and if they think your site needs a revamp, find out exactly what needs to be done. With We Rock SEO, our means to help you redesign go beyond our ability to conduct proper SEO. Let us explain how we can help turn your website into a high-quality one that will help your SEO efforts.