Philadelphia SEO Company that Rocks!
If you own a business in Philadelphia, you should probably read this, especially if your website is not bringing in business!
What you don’t know about SEO
Search engine optimization (SEO) rules change constantly. It’s extremely necessary to be on top of changes if you have a website that you want people to visit on a regular basis. SEO is what drives potential clients to your site and how you implement SEO needs to change in order to keep up with the latest Google rules. It’s important to find the right SEO company in Philadelphia but it’s also important to understand the process in order to know what is and isn’t working for your online business.
Content must be relevant
Everything written or coded on your website must be related to your website’s main focus. Images, descriptions, tags, titles and sub headers should all be relevant to the purpose of your website. If you aren’t designing or maintaining your site on your own, it’s important to at least understand how important content is and how supplying that content to the SEO company working for you is imperative.
Using bad SEO will be bad for business
In the days before Technicolor, western movies depicted the bad guys wearing black hats and the good guys wearing white hats. This analogy became popular on the Internet and the term “black hat SEO” was coined. What does it mean exactly? It means the same thing as it did in the movies. With SEO it determines bad practices in search engine optimization. Tactics within the world of SEO that were once acceptable become toxic as Google works to block those looking to cheat the system. The good news is that Google has not changed the goals. Fill your site with quality content. Link to other quality sites and stay on top of the latest rules and your SEO marketing will work well for you. That’s the white hat method of playing the SEO game.
Use quality links
Incoming links are a great way to boost your rankings. However, using sites unrelated to your business can actually hurt your ranking. Quality links that are relevant to your industry and are proven to work are the way to go when using outside links.
The importance of mobile friendly sites
If your site isn’t mobile friendly it won’t rank on mobile search results. And mobile friendly sites have become more popular these days as more people tend to search for things they need or want on their mobile devices. 60% of all searches come from our mobile devices. People searching for your industry won’t find you when they are right down the street looking for a business like yours. You can lose a lot of potential business this way.
Whether you hire an SEO company in Philadelphia to maintain your site for you or you have decided to tackle the feat yourself, understand the SEO rules and obeying them are extremely important to the future of your website and potentially your business. You need online marketing in order to stay current with not only your current customers but potential customers as well.