SEO Company in Philadelphia gets Interactive!
Get interactive with your online audience!
We live in a digital world and if you have a business, of any kind, you know that it is relevant to have a web presence. But having a presence online isn’t the only thing you need. You need to market your website so that it can be seen and heard. This is where search engine optimization (SEO) comes in to play. And once you are seen, you need to be heard and stay on top of your competition. SEO companies in Philadelphia can help you achieve your online marketing goals that your website has a voice and a presence.
Once you achieve success with your website you have to continue to stay relevant in your industry so that potential and existing clients can find you and keep in contact. One great way to do that is with video content and quality images. It is an ongoing trend in the SEO world to make sure websites can be seen and heard. You want to grab someone’s attention but not in an annoying way that they want to leave your site immediately.
Content marketing is a term used to describe a type of marketing that involves the creation and sharing of online material to stimulate interest in a business’s products or services. When we think of content marketing most think of quality written text, but it is much more than that. Videos, blogs and social media posts all contribute to content marketing. All are ways to drive more traffic to your site and getting noticed by your customers that also hold algorithms that are responsible for ranking your site in search results pages. Essentially, it all goes hand and hand.
Now back to video content and quality images. Now that you know how important these things are, they are important to use to gain attention. But they need to be used strategically as well. When implemented properly, video and images can compliment and enhance your content, catch the interest of new readers and improve your chances of getting found through searches. Readers’ eyes are naturally drawn to images and video, our culture is a visual one.
It is important to place images and video on your site in ways that it doesn’t overpower your text or becomes so busy that it drives people away. Images that flash or videos that are loud and in your face are things that will certainly drive someone away from your site. You want subdued, tasteful images and calm, quick videos that draw your user in. They need to be current images and video that keep in line with your product or service and your industry overall. Your SEO guy will be able to tell you what images and videos you need based on your company’s needs.
SEO companies in Philadelphia are so much more than trying to get you ranking number one on search engines. There is so much more to online marketing and if you are looking for an SEO company, check out We Rock SEO. We can help you add quality video and images to your site to get you noticed and keep your readers engaged.