SEO Company Talks SEO Changes in 2017
How SEO will change in 2017
SEO is an important aspect for any company’s marketing strategy. As 2016 comes to an end, it is time to start strategizing for 2017 and thinking about how SEO will impact your business in the New Year. 2017 is right around the corner and that means that new trends and innovations in search engine optimization are emerging. In order for a business to keep their top spot in search rankings, they need to effectively follow certain trends and tactics.
As we enter into the New Year, don’t get left behind in the SEO world by following outdated rules. Know what trends are important to follow going into 2017 so that your business can continue to emerge on top.
Optimize your website for mobility
This trend has been around and continues to be one of the top and most important rules for SEO. Make sure your website is equipped to handle mobile users. Having a mobile friendly website is the difference between failure and success. Most people use their mobile devices to search for what they are looking for. If your site is not mobile friendly, you could stand to lose a lot of customers.
Quality content over keywords
Keywords have always been the backbone of SEO. As useful as keywords are in the enhancement of SEO, more emphasis is being put on the overall quality of the content that is being written. Moving into 2017, quality has become key in successfully optimizing your content. It is important to write for the reader and not the search engine. This will increase the chances of someone sharing or linking your content with others and therefore increasing your SEO ranking.
Using a search engine like Google for local business is more important than ever. We search using keywords like “near me” or “in my area.” So, you want to make sure you are on local searches and have the ability to be found when someone asks Google to find your industry near them. This is prudent to the success of your local business.
These days it is hard to be original but you must be creative with your content to help you stand out on search engines. Going into 2017 consumers are looking for innovation, something that will change the way they think and behave. Being original doesn’t always mean that the idea must be but in the way you execute it. For example, when you write a blog article, instead of usual text and images, try using a virtual guide or interactive video to be more creative. If other businesses haven’t tried this tactic, it will place your content higher on the search results.
Following the new trends into 2017 is prudent to your business. For help with your SEO marketing campaign in the New Year, connect with We Rock SEO. We Rock SEO is an SEO company in Philadelphia with the skills and knowledge to bring your business into 2017 with promise and optimism.