What’s New in SEO Marketing
What’s new in SEO?
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As we enter into the fourth quarter of 2016, it’s time to start planning our business’s marketing strategies for 2017. Keeping track of all the changes in the world of SEO marketing can be difficult. Hiring an SEO company in Philadelphia who is up to date with these trends is just the kind of marketing strategy your business needs in order to attract customers in the online world. Knowing what SEO trends to prepare for in 2017 will help your SEO professional get you on the right path and keep you going in the right direction.
One of the biggest changes and trends that has taken place with SEO is mobility. Making your website mobile-user friendly is extremely important in this day and age. It is a fact that mobility has surpassed desktop in search volume.
Mobile search optimization is more important than ever and here is why:
Local SEO
Local SEO is a form of local online marketing. It allows local businesses to promote their goods and services to local customers at the exact time they’re looking for your type of business. It is extremely important if your business is a local business that your local customers know where they need to find you. It is important that your Google map on your website (where you allow your customer to get directions to find you) be current and accurate so that your customers can find you. It is also important to create listings on local directories and write content optimized for local keywords.
Voice Search
One of the biggest trends that tie in with mobile search is voice search. It is important that your mobile site is equipped with this feature. Voice search will only continue to grow due to the fact that speaking is far easier than typing.Mobile users are more likely to ask Siri or Google instead of typing it out, especially if they are on the move and need to be hands-free.
Social media
Getting your business noticed on social media is last year’s trend as well as this year’s and next year’s. It is exploding and again, being mobile friendly allows your potential customers to find you on social media and let’s them find your mobile-friendly site in the process. It’s a revolving and winning situation to be in.
Knowing how these things affect your online business can help you grow. Keeping up with the trends will help you understand SEO marketing a bit better. When you hire an SEO company in Philadelphia to help you with these trends and strategies, you will be able to help them to help you. Having an understanding of how SEO works and why it works for your business is the key to unlocking marketing success.
We Rock SEO can help you optimize your marking by taking your site to a mobile friendly status. In return, you will get more recognition and eventually more business.
Let us show you what we can do for your SEO marketing needs.