Writing Content for People and Google
How to write content for people AND for Google
If you want to build your business, you need to have great content for your website. Having great content (on your pages, blogs and social media content) is so important to bring traffic to your website and your business in general. In order to achieve maximum search engine optimization (SEO) having good content is key. SEO is the most misunderstood topic online. But SEO isn’t so complicated and if you find a great SEO Company in Philadelphia to help you, you are halfway there.
One of the biggest challenges about writing content is that it’s optimized for search engines but will also appeal to people who are reading it. Your content needs to accomplish two things: appeal to the customers, clients, prospects and users and solve a particular problem. How do you create content that meets these two goals? How do you create content that ranks well with Google and also persuades people?
If you want to build a thriving business online and have it survive in this ever-changing world of SEO, you have to create useful content that is interesting, persuasive and optimized for search engines. Your useful content has to target specific keywords so that people will find it and your website. It helps you target your customers and solve their problems with well-crafted content.
People search Google and other search engines because they are looking for useful content to help them locate something or solve a problem. Search engines feed on fresh content and strong keywords. And if you write quality content, people will share it on social media, thus garnering you more attention to promoting your business.
So content writing is two-fold. We write to appeal to an audience and we write to get ranking high on Google and other search engines. But, what is more important? Well, the two go hand in hand. However, when you write, you write with your customer in mind. After that, you think about the content and how it can be geared toward Google’s standards so that it will get noticed on the search engines.
Writing good content and using strong keywords to rank on Google are not as easy as they seem. If your business is just starting to take off or you are pretty established but looking for more customers, chances are, you are busy either way. Hiring an SEO company in Philadelphia to take care of content and all of the search engine optimization may be an ideal situation for you.
At We Rock SEO, we have a staff of writers who know how important it is to reach your customer database to drive new traffic and appeal to existing customers. SEO is a never-ending a story and something that must be done consistently in order for it to work. If you need help, we are at your service.