5 Key Components of SEO
Whether you’re in New York City, Philadelphia, Los Angeles, Houston, New Jersey or anywhere in the world, the concept of SEO is the same!
The main aim of getting an online platform for your business is so that potential clients can somehow land on a page, and either be directed to call, email or directly purchase a product or service. SEO creates the ability to potentially grow your business. All the activity that you do to improve your website and promote it, is what is commonly referred to as Search Engine Optimization (SEO). The most essential thing a website owner can do for SEO is blog. The word “blog” is a bastardized contraction of the the original term web-log; an online diary or journal. The key element of this practice is to structure the content and links to your online page or pages in a manner that search engines will find easy to interpret and consequently understand. As you work towards making your business presence visible online, here are 5 key elements you need to keep in mind.
Every internet user looking for a product or service must type a word that helps them to locate what they are looking for. It therefore goes to show that keywords are the most important element of SEO because they will connect you to your desired audience. A keyword can be as short as a single word and as long as a phrase depending on what your target audience needs.
- Page titles and page descriptions target specific audiences.
When you conduct a search on search engines, the list of results that load are powered by the correct use of page titles. Depending on the keyword used to do the search, the page that has the most relevant information loads among the top results. It is important to name every page of your website and then provide a Meta description of what that page is about. This component helps a visitor in deciding which results to click on, which will hopefully lead to a click-though to your website.
- SEO works well when lots of content is available.
Developing a website is not just about making a site that looks attractive and does a few graphics animations. This might work for a while but in today’s business world visitors need content that is engaging and relevant to their life. It is important to invest time to writing informative content that will keep your audience coming back which is the main aim of selling.
- SEO requires a site overhaul.
The work of a SEO service provider does not start with an agreement and end with payment at the end of the month. Well, this is part of it, but this does not show a true picture of what happens. To achieve success with the practice of SEO, site owners must be ready to assist with changes to the site, developing content, securing business relationships and other such activities that help to make a site that is functional.
- SEO content is evolving not static.
New content uploaded onto a website is relevant for only a short period of time before visitors discover that it has lost its relevance. It may seem easy to fool people with gibberish content by using a catchy SEO page title but when they discover that is what you do, the site will be sent off to the least accessed sites within a short time period.
Reread the part above that states:
“…site owners must be ready to assist with changes to the site, developing content, securing business relationships and other such activities…”
Or you can simply reread the blockquote above over and over again! There are no truer words. An absentee owner or manager will never ever win the battle of running a business properly! In fact, they will never succeed. A good business person may delegate responsibility or other tasks to someone, but it is their job to oversee and take an active part of the project. Without that element, SEO will simply not work!