Content Marketing by Philadelphia SEO Company
What is content marketing and why is it so important to SEO?
Content marketing, as described by the Content Marketing Institute is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. In other words, it is an effective marketing tool to drive customers to your business by giving them information they may be seeking, without trying to sell them your product or service. In the online world, it is a way to drive traffic to your website and introduce potential clients to your product or service by giving them valuable information related to your industry. SEO companies use content marketing as an invaluable tool to their marketing efforts.
Perhaps more important than understanding what content marketing is, is to understand why it is important to your business. There are four steps in the buying process that most consumers take: awareness, research, consideration and buying. Content marketing takes care of the first two. It raises awareness to a customer to something they need but wasn’t sure where to find it. After they are aware, they research what they are looking for to educate themselves. After this, they consider their options and then ultimately purchase. Traditional advertising and marketing help with the last two stages of the buying cycle. Content marketing takes care of the first two by raising awareness and educating them about a product they may have never considered before.
In the world of SEO, it is all about getting your website to rank high on the search engine pages. Content marketing and SEO go hand in hand. Content marketing in the online world consists of web pages, podcasts, blogging, and videos, to name a few. Using these strategies help build content that gets noticed. Incorporate this into your SEO campaigning and you have all the makings of a great marketing strategy to drive new and existing business to your company.
Using a blog as an example is a great way to give clients information about your industry. It can contain relevant content and cover an array of topics that all pertain to your industry. It introduces a customer to the industry and what they are trying to achieve rather than being told what to buy and where to buy it. By adding keywords relevant to your business in the body of the article, you are essentially killing two birds with one stone. You are giving them good, quality content while helping to drive your rankings on the search engine sites. Adding keywords in a subtle fashion will not hurt the credibility of the article, nor will it overpower your SEO efforts.
Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. It is a useful way to build a relationship with your customers. At We Rock SEO, we use content marketing in our SEO strategies because we know the importance of getting good, quality content out to your customers without trying to give them a sales pitch.