Find an Ethical SEO Company in Philly
How to detect an unethical SEO company
Many SEO companies will call or email you offering instant results and guaranteed number-one rankings for your chosen keywords. They will offer you real results and that their company is better suited for you than the one you are currently using. It is an SEO game and unfortunately, many people fall into their traps. It is a proven fact that SEO marketing is a time-tested method that will for sure produce results, but not instant results, and not without figuring out what works for your company. Aside from Google AdWords, no one can pay a search engine like Google to put your website on the first spot in their rankings and if anyone tells you that, they are scamming you.
How you can spot unrealistic SEO marketing claims:
If you receive a call from an SEO company guaranteeing results in any manner, you should heed caution. Nothing in life is guaranteed and that especially holds true for SEO marketing. According to Google, no one can guarantee high rankings from them. They have no special relationships of any kind with SEO companies and they don’t charge anyone for rankings. Be wary if an SEO company claims to pay Google or that they have a special relationship with them.
A scamming SEO company will guarantee instant results. They will claim they can get you on the front page of any search engine in days or even hours. Because no results are guaranteed, they are also not quick. SEO marketing takes time, patience and practice in finding the right content and keywords for your industry. Only then will you start seeing results begin to cumulate.
Relationship with Google
If an SEO company claims to have a relationship with Google, run. As mentioned above, no SEO company has a special relationship with Google but Google themselves. Any SEO firm that makes this claim is simply lying to you.
They have secret SEO strategies
Any SEO company that won’t divulge information on how they work is a company to avoid. A legitimate SEO company will be able to explain to you what they will do for you as well as provide an outline as to what their strategy for you will be. A company who tells you they have “secrets of the trade” is most likely using black hat SEO methods that will eventually get you banned from search engines because they are unethical.
They want to take ownership of your content
Anything you pay for should belong to you. You should not give any SEO company ownership to anything, not your content, not your site, not your domain. SEO firms are aimed to work with you to develop your site and get you the best results possible. If they tell you this, they are most likely going to hold your content hostage.
As a rule of thumb, when you talk to an SEO company and their claims seems too good to be true, they probably are. It’s not easy to accurately predict what results you can expect from an SEO campaign and any company who claims otherwise is definitely not telling you the whole truth. SEO is a long-term and ongoing project. You will not see instant results but if you publish great content on a regular basis, stay engaged with your customers and find ways to stay in contact with your industry, your business will do better.