New Jersey SEO Company Stresses Mobility
The Importance of Mobile Friendly Websites
One of the biggest updates to SEO in the last year has been mobile changes. Having a mobile friendly website helps in SEO. It helps to improve rankings on search engines such as Google, Yahoo or Bing.
“It’s absolutely amazing how many business websites are not mobile friendly in this day and age! That’s a huge mistake!”
More searches on mobile or desktop?
Mobile searches currently outrank desktop searches. Last year Google announced their Google Mobile Update, or as referred to by the industry, Mobilegeddon. This was an algorithm update and unique to Google. Basically, sites that have been optimized for mobile users will more than likely rank higher in searches. It’s important to migrate your website to mobile friendly so that you can ensure users can easily navigate through your site on their mobile devices. What this means for you is that someone doing a search on your industry from their mobile phone will more likely be able to find you in their search if you are mobile friendly. They will also be able to bring your site up on their phone and be able to navigate more clearly and with ease if your site has been updated and equipped with this feature.
Let’s explore the benefits to making sure your website is mobile friendly. The importance of having a mobile friendly site reflects how people are conducting their searches for information these days: on their smartphones. Having your smartphone on you at all times is a must. It is much easier than traveling everywhere with your laptop. Therefore, being able to enter a website and be able to view every aspect of it is important. If your client finds your site on their phone and can’t navigate it because it isn’t mobile friendly, they are more inclined to give up and go elsewhere, preferably to the competition that is ahead of the game.
Another reason for mobile friendly sites is the popularity of mobile Internet. Most people use their phones to conduct Internet searches, at least once a day. Having a mobile friendly website makes this idea imperative if you want to stay ahead of the game. In order for a user to conduct a web search on their phone, they will most likely use a popular search engine and type in what they are looking for. If your site isn’t mobile adapted, it will most likely not show up very quickly on their search.
“Did you know that the restaurant industry has the highest rate of mobile users? Think about it. When you’re out and about in an area you may not be familiar with, how many times have you taken out your Droid or iPhone and asked Cortana or Siri to find the best pizza or italian restaurant?”
The use of GPS technology has become an integral part of mobile users lives. It helps them to find nearby services or businesses. If there is not mobile site available for your business then you are potentially losing a customer right in your own area.
The biggest factor to consider about mobile friendly websites is competition. Don’t get beaten out by your competition just because you aren’t current on the latest technology.
We Rock SEO can help optimize your website so that you aren’t ranking at the bottom. Out parent company is WebAuthorings. The focus there is on design and development. If you have an existing website, take a look at WebRETAKE.com. Keeping your site current and updated with the latest technology, such as mobile friendliness, will ensure your company’s success as technology continues to grow and businesses become more and more apparent thanks to SEO.
If you want to learn more or enlist our SEO services, let’s talk.