SEO Company in Philly with Writing Skills
Back to basics
When it comes to search engine optimization (SEO) the best way to get a website on the rankings is good old-fashioned writing. Adding keywords and content to your site are the keys to getting your business recognized on search engine sites like Google and Bing. SEO companies in Philadelphia know that blogs and articles are an important part of SEO marketing and social media management. Each blog and article helps drive traffic to your website. Regularly posting fresh and pertinent content onto your site is one of the easiest ways to introduce potential clients to your business.
You can’t just throw a bunch of words on a page and expect people to notice you. You need to write it the right way.
Research the keywords
Keywords are an important part of getting noticed on search engines. You may think you know what keywords are relative to your business but you need to make sure they are the correct words and phrases. You can research this and keep tabs on what keywords are working for your industry. You can also hire an SEO company to do that legwork for you. They will find out what keywords and phrases people are searching for, as well as what you can be competitive in. They will keep track, work those keywords into your web content writing and use the right tools to track where you rank for the keywords that are being targeted. Although the writing part is simple, the rest is a lot of work and something you may not want to tackle alone.
Use your keywords
Once you or your SEO company figures out what keywords are working in your industry you can start working these keywords into your content on a consistent basis. But it’s not enough to just use the keywords in your articles and content, you need to put them in the titles as well. When you do this, the keywords will stand out more and also catch the attention of the readers. People use search engines to search for a particular phrase because they want to know more about it and ultimately buy it so give them what they are looking for. Again, professional SEO article writers are definitely more experienced in incorporating keywords into your content.
Write about content that people want to read
No one knows your business like you do which means your blog articles should be written using expert advice and tips that you can share with people searching for your service or product. Not the best writer? Ask your SEO company to do the legwork for you. Make an outline of what you want your article to be about and let them do the actual writing. They have to plug in the keywords anyway, so why not have a professional writer do that part?